Marvel is the most popular (and oversaturated) franchise in the world. Which makes it difficult for a mobile game like Marvel Strike Force to stand out.

So we created our own corner of the Marvel Universe, by focusing on the most unspectacular hero Strike Force had to offer. An entry level character so unimpressive his name was just “SHIELD Medic.”

He was introduced through a launch spot that garnered over 90M views on YouTube, which led to Ryan Reynolds reprising his role as Deadpool in the sequel. Even so, it was the powerless but well-intentioned SHIELD Medic that fans fell in love with, resulting in a 15 episode social series that continued to introduce new characters and drive installs for over three years.