Everybody knows eBay, but for many people, the word “refurbished” raises questions. Will the products be in good condition? Will there be enough selection? Will I pay a fair price? With the eBay Magic Box campaign, we addressed those questions head on and provided all the answers.

The campaign also provided results, increasing action intent by 2x the benchmark and top of mind awareness by 83% year over year.

More importantly, we put sneakers on a dog.