Everybody knows eBay, but the word “refurbished” raises questions. Will the products be in good condition? What about the selection? Can a seller named TubeGod_77 really be trusted? With the Magic Box campaign, we addressed at least some of these questions.

The campaign also provided results, increasing action intent by 2x the benchmark and top of mind awareness by 83% year over year.

As importantly, sales of dog sneakers skyrocketed.