“Special” is an outdated way to refer to someone with an intellectual disability. But it’s the perfect way to describe Special Olympics. So we redefined “special”, and made it our own again.

We also let the athletes speak for themselves, through a social series called The Special Report, where Special Olympians interview athletes and celebrities.

The campaign won an Effie, an Indie, multiple Addys, and the Mosaic Award for inclusion. Check out DoSomethingSpecial.org to get involved.