Gong is an AI-driven sales platform that not enough people had heard about. To change that, they bet the farm on a :30 Super Bowl spot in 3 of the countries largest markets. The brief? Show up in the loudest way possible.

The bet paid off, and we were heard, loud and clear. Same day site traffic increased 61%. Brand awareness increased 24%. Best of all, a full 87% of respondents said they planned to visit the Gong website and request a demo.

Despite being a regional Super Bowl spot, we also snuck our way on to several national Top 10 lists.