Luckily, their name is Gong. So they decided to go big with a Super Bowl spot in 3 of the countries largest markets. The brief? Show up in the loudest way possible.

So we did, and we were heard loud and clear. Same day site traffic increased 61%. Brand awareness increased 24%. Best of all, a full 87% of respondents said they planned to visit the Gong website and request a demo.

Despite being a regional Super Bowl spot, we also snuck our way on to several national Top 10 lists.