Perhaps that’s not true. But Jordan wasn’t necessarily famous for his training. So when Nike decided to launch a new training line, it made sense to show the role training played in transforming #23 from a great player into the undisputed GOAT.

We conceived the B23 name and launch video. For reasons unknown, the line was shelved shortly after it was announced. But I once heard they showed it to Drake in a meeting and he “really liked it.”

So there’s that.