Don’t let the world tell you who you are.

Brock Purdy was picked last in the 2022 NFL draft and given the dubious title “Mr. Irrelevant”. But with an incredible work ethic and self-belief, he went on to become one of the best quarterbacks in the league and lead his team to the Super Bowl.

When it was discovered that Brock gifted his lineman with his favorite boots since high school, Ariat, a natural brand partnership was formed.