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It takes the ultimate sacrifice, to make the ultimate burger.
The Habit Burger Grill doesn’t just make burgers. They make charburgers. And charburgers taste better than every other burger because they’re made with real briquettes.
To dramatize this important differentiator, we created Charlie, an animated spokes-briquette whose sole purpose in life is to provide Habit customers with the best burgers they’ve ever had. Even if that means his own demise. Over and over again.