So creating an employer brand to energize and inspire Walmart's 2.3 million employees across 27 different countries was quite an undertaking.

Walmart wanted to signal that things were changing, and that they were a true place of opportunity and limitless potential. The thing was, they could say they were different all they wanted, but to prove it they first had to look different.

So, for the first time in 30 years, we expanded the Walmart color palette. Then, we introduced a bold new illustration style, along with hundreds of targeted headlines. Next came a living, breathing, ever-expanding global toolkit that enabled Walmart associates to create their own communications in over 5000 stores. And they sure did, making everything from posters to pins to murals to t-shirts in almost a dozen languages.

From the stockroom to the boardroom, This Is That Place become a symbol of pride and a declaritive rallying cry for a new era of Walmart.