Behind the US and Chinese military. So creating an employer brand to energize and inspire Walmart's 2.3 million employees across 27 different countries was an undertaking.

Walmart wanted to signal that things were changing. The thing was, they could say they were different all they wanted, but to prove it they first had to look different.

So, for the first time in 30 years, we expanded the Walmart color palette. Then, we introduced a bold new illustration style, hundreds of targeted headlines, and a living, breathing, global toolkit that enabled Walmart associates to create their own communications in over 5,000 stores and a dozen different languages.