The burger other
burgers look up to
Earlier this year, Habit Burger & Grill surprised many by besting all of the big burger chains to win the national USA Today 10Best readers poll.
It was a big deal. So we decided to celebrate in a big way. By sending a burger into space.
Dubbed “The Burger Other Burgers Look Up To”, we playfully leveraged our victory and set our sights on the competition. From 20 miles above the earth.
But it didn’t stop there.
We then took aim at our biggest rival, In-N-Out Burger, and congratulated them on their second place finish with a full page newspaper ad in the LA Times and out of home billboards.
Directly across from their restaurants.
This resulted in a flood of local, national, and even international media attention and sparked spirited debate amongst burger lovers online.
More importantly, it got people talking about Habit, resulting in their most profitable month in years.