Take a Cheetos break,
with Cheetos.
A goatee’d cheetah puppet with a British accent, a face slapping robot made out of old office junk, and a mysterious group of festive coworkers living in the ceiling. This campaign for Cheetos was about as weird as Cheetos.
For OOH and digital, we teamed with artist Andy Rementer, whose illustrated typography perfectly captured our brand of cheese (flavored products).
Flamin’ Hot Cheetos
are very hot.
That was the brief from the strategist.
This print and digital campaign showed the aftermath of eating Flamin’ Hot Cheetos, and may also feature the last public appearance of a wall mounted telephone in advertising.
Also, the official name of Cheeto dust is “Cheetle”. True story.
